3 Basic Social Media Tips for California Small Business

3 Basic Social Media Tips for California Small Businesses

Small businesses nationwide are beginning to see what all the social media fuss is about.

More small businesses have been experimenting with social media marketing for the past few years. In this day and age no one looks in the yellow pages anymore. Online is where the majority of consumers look for their local Contractors, Plumbers, Painters, Vendors, Insurance agents, and pretty much any service they need.

The current recession certainly has taken a toll on small businesses; requiring some to minimize costs or close down all together. Those who have managed to hang in there have had to make dramatic cuts on their marketing budgets, allowing little opportunity to advertise for new clients.

Luckily, social media efforts are easy to learn. By adopting similar techniques and strategy, then customizing to fit one’s needs, California Small Businesses can increase awareness of their business and engage both current and potential customers.

Interested in dabbling in social media to increase your marketing efforts? Give these 3 basic tips a try:

Listen: People are talking about your business. They may be raving or they may have some complaints. Get social with them; find out what’s on their minds, what they’re looking for in a vendor, what issues or problems they may be having and how you can be of service to them.

Engage: Social media isn’t a tool you can simply plug in and let run—you have to put the effort in. It is the act of social engagement that actually creates the awareness of your business and inevitably will earn you sales. Creating a positive presence on social sites is required, but that alone is not enough; you need to create conversation between yourself and your target audience.

Respond: Might seem like a no brainer, but as a representative of your business you need to respond to what is being said. You begin by actively listening to what others are talking about, and then when appropriate you provide valuable knowledge and insight. This is where you can let your expertise shine—it will strengthen your credibility in the eyes of your customers.

Whether you are a social media pro or a beginner, these simple tips are useful for any small business in Woodland Hills looking to revise and refresh their marketing strategy. Social media isn’t going anywhere, so now is the time to buckle down and leverage this powerful tool to gain you business.

–And, while you’re at it why not spruce up all aspects of your business including your General Liability, Property, Workers Compensation or other business insurance. The Trident Agency Insurance offers all these insurance products and much more, so contact us today!